The sizzling snaps that prove The Apprentice 2025 cast is hottest EVER – as buff stars ditch boardrooms for the beach

But she knows how to bring the glamour to business.This owner of a chain of salons likes nothing better than swapping the fast pace of London for some foreign sun.

Woman in a pink dress on a balcony at night.
Amber-Rose is a jet-setting convenience store ownerCredit: instagram/amberrosebad
Man in patterned shirt and shorts sitting on a bench outdoors.
Frederick is ready to talk his way into getting Lord Alan’s investmentCredit: Instagram
Man in pink shorts standing on a beach with palm trees.
Frederick has been pictured posing for his social media everywhere from Ghana to Las VegasCredit: Instagram

Amy Anzel – Season 16’s fired candidate Amy Anzel was BANNED from the final celebration show, after a tit-for-tat exchange over Lord Sugar’s mocking tweets.The pair were reportedly caught by a member of the crew getting close.

Frederick Adrifa

“If I had listened to the world, I would never have started my own business.”Before fame beckoned, he worked for ten years as an electrician.

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Michelle Dewberry – Telecoms consultant Michelle Dewberry won the second series of the show in 2006. However, after winning a six-figure job with Lord Sugar she lasted just four months before she sensationally quit.With her supermodel looks and business know-how, Aoibheann already has an impressive 21,000 Instagram followers.Comparing herself to Lord Sugar she says: “Like him I have achieved my success through hard work and perseverance alone.”But now she is swapping all that for the boardroom.

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Keir Shave

Liam set up Comodo Workwear Ltd five years ago and his business has over 7,600 followers on Instagram.When she’s not sharing videos with followers about her journey as a businesswoman, she’s sharing beauty hacks, lifestyle and food tips and hanging about in luxurious spots living the high-life and looking incredible.Selena Waterman-Smith – We’re used to tensions running high in the boardroom, but in 2015 a disagreement between two candidates spilled over – for the first time – into a physical bust-up. Events manager Selina Waterman-Smith was given a verbal warning by show bosses for her role in an off-camera scrap with Charleine Wain.

Apprentice star found in hotel room with female rival during filming of BBC show is hunky tele-marketing expert
Man taking a selfie in a bathroom mirror.
Keir set up his own telemarketing agencyCredit: Instagram
Two men at a crowded outdoor event; one is shirtless, the other wears a gray shirt and sunglasses.
He says “I live and breathe sales”Credit: Instagram

Ripped Liam, 29, loves nothing more than a jacuzzi in Marbella and sporting a cool pair of shades on social media.Born and raised in Swansea, this self-made business owner now lives the life of luxury in posh Knightsbridge.When she’s not focusing on her meal prep business, she’s lifting seriously heavy weights as a competitive bodybuilder. The Love Islanders would be no match for Mia…He was once a delivery driver for Sainsburys but after testing the waters with motivational speaking he decided to quit the groceries.Admitting she had no business experience before she said in one post: “Google is simply your best friend. Just because you don’t know something doesn’t mean you can’t learn it.”Determined Mia Collins doesn’t just have great hair – she also possesses almost superhuman strength.

Liam Snellin

Man sitting in a hot tub, another man standing in the background.
Liam set up Comodo Workwear Ltd five years agoCredit: Instagram
Two men posing for a photo, one in a red blazer and the other in workwear.
Lord Sugar won’t be the first famous face he’s met, with Peter Andre among his fansCredit: Instagram

The Londoner opened her first shop, called Oree Mart in Croydon, when she was just 22.Earlier this year she posted a picture of her muscular physique in a thong bikini and glamorous stilettos, as she recalled coming sixth in a bodybuilding competition in 2023.Its success meant she could expand her business.The virtual assistant company owner made the leap from a career in healthcare to business, after securing an MBA.When she’s not hard at work she’s posting from across the world – including beaches in Costa Rica, poolside in Las Vegas or by the ocean in Miami Beach.The businessman set up his own telemarketing agency called Parallel Partnerships Ltd three years ago. He now has 50 staff.

Aoibheann Walsh

Woman in blue dress on beach at sunset.
Aoibheann has both supermodel looks and business know-howCredit: instagram
Woman in a brown slip dress walking down a road.
She owns a hair and beauty salonCredit: Instagram

She has over 10,000 Likes on TikTok.Her swoon-worthy account is awash with pictures of happy hair and beauty clients.When he’s off work, the Nandos-loving hunk is hanging out with his mates at gigs or going topless in Ibiza.When he’s not boosting people up he’s looking insanely good on the beach in pink trunks or churning out songs about his passion for running including one called “Gotta respect me”.“Seeing my clients achieve their fitness goals whilst enjoying delicious, nutritious meals makes me so proud.”Nadia said: “Lord Sugar should invest in my business because of my ability to turn dreams into reality.It also charts her glamorous life and travel to luxury getaways like Bali – and a very fashionable, slinky wardrobe.On his website he boasts he’s “the founder of a 7-figure sales business”.

Amber-Rose Badrudin

Woman in black top and jeans standing by a window at night.
Amber-Rose opened her first shop, called Oree Mart in Croydon, when she was just 22Credit: Instagram
Portrait of Amber-Rose Badrudin in a strapless dress.
She has been stealing headlines before this series even kicked offCredit: Instagram

It’s no wonder the Essex lad looks fashionable, because he reckons he’s found a gap in the market for comfortable yet fashionable office wear.Move over Elle Macpherson!He’s also brushed shoulders with none other than Peter Andre – after appearing as a guest on a segment Pete was presenting for GB News to talk about his company.She’s also got an exceptionally trendy wardrobe, with her Instagram account showing off dozens of glamorous, figure-hugging outfits.So if the 2025 cast don’t impress Lord Sugar in the boardroom, they might easily land a spot in the Love Island villa.Bikini-loving Melica Moshiri is the ambitious founder of an AI tech recruitment business called Skill Torch Ltd.When she’s not busy taking over the business world she likes a spot of lunch in Mayfair.

Mia Collins

Woman in white shorts and black boots on a balcony at night.
Mia Collins has prepped herself for the competitionCredit: Instagram
Woman in white dress posing behind a large illuminated letter S.
She has an exceptionally trendy wardrobeCredit: instagram/miacollinsss

Rumour has it the handsome Leeds entrepreneur turned the eye of Amber-Rose after Lord Sugar’s hopefuls jetted to Turkey for a task.He also admits “I live and breathe sales” and often works weekends.Mia, who heralds from Cheltenham but now lives in London, says: “My life revolves around the gym and food prep and I love being able to help others improve their diets, too.Tim Campbell – Former London Underground transport manager Tim Campbell won the first series of the reality show in 2005. He is now one of Lord Sugar’s aides on the show.THEY are the sexiest – and trendiest – Apprentice candidates the long-running BBC series has ever seen.She says: “Being a part of this process has been a life-long dream and is a wonderful opportunity to show other young girls with similar beginnings that they can also achieve anything they set their hearts on.”

Chisola Chitambala

Woman in a beige two-piece outfit and heels, holding a clutch, smiles near palm trees.
Chisola made the leap from a career in healthcare to businessCredit: Instagram
Woman in red dress holding a hand fan.
She is set to get hitched next yearCredit: Instagram

THE Apprentice has been a fan favourite ever since it burst onto the box in 2005.She’s also built up quite the collection of beauty industry awards for her stellar work.With their love of selfies, social media fans, enviable bodies and passion for fashion, these budding entrepreneurs appear to have it all.She has 48.2million likes on TikTok and over 764,000 Followers.When she’s not working she also loves a spot of yoga.“I want to demonstrate that I can navigate uncertainty with confidence, tackling tasks head-on even when the path forward isn’t immediately clear.”

Melica Moshiri

Woman in orange bikini at a pool party.
Melica thinks she can spot talent – but does she have enough for Lord Sugar?Credit: Instagram
Woman in blue and white jumpsuit at sunset by the sea.
Melica already has over 10,000 Likes on TikTokCredit: Instagram

Here we take a look at five of the biggest moments over the years on the hit BBC One show.Power-house Amber-Rose is fiercely ambitious and already has a large social media following.The self-starter, from County Donegal, owns a hair and beauty salon which she launched aged 24.Confident Keir, 27, has already set temperatures soaring with one fellow candidate.Frederick, from Milton Keynes, now works with everyone from schools to individuals to bolster people’s confidence and help them overcome their fear of public speaking.

Nadia Suliaman

Woman in yellow bikini in a pool at night.
Nadia Suliaman enjoys the finer things in lifeCredit: SUPPLIED
Woman in black corset top and pants taking a selfie.
The Apprentice star lives it up in posh KnightsbridgeCredit: SUPPLIED
Woman in yellow bikini at night by a pool.
Nadia often jets off for a luxury holidayCredit: SUPPLIED

No, this is not a scene from Casa Amor but rather glamorous Apprentice candidate Chisola on holiday in the Dominican Republic wearing a fierce dress. Sarah Lynn and James White – For the first and only time in the show’s history, both finalists were crowned winners in 2017.But there’s still some time for a spot of his favourite Nandos or holidays abroad.Former athlete Frederick is the full package. The globe-trotting hopeful – who grew up in Milan, Italy, where he was a national track star – has made a career out of inspiring people.

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He’s been pictured posing for his social media everywhere from Ghana to Las Vegas and regularly shares his journey with his 12,000 Instagram followers. He even claims to have featured in Forbes.“With Lord Sugar’s mentorship, we can only go up and multiply the investment in as little as a year. Lord Sugar will be making a big mistake if he doesn’t invest in me.’

The Apprentice biggest moments

Chisola, from Essex, says: “One of the key things I hope to prove to myself is my ability to consistently step outside my comfort zone and thrive in unfamiliar and challenging business situations.

Ahead of the show’s January 30 launch on BBC One, we cast a beady eye over some of the hunks-in-trunks and ambitious beauties competing this year for Lord Sugar’s £250,000 investment.The entrepreneur, 28, from West Sussex, said: “My business is profitable, and costs are minimal.He says: “I don’t just want to make money, I want to do so while changing people’s lives for the better.”She already boasts 389,500 likes on TikTok with videos charting everything from her hardcore gym workouts to her wedding planning pursuits – yes, she’s getting married in 2026.Ahead of the series Liam says: “I am going to work hard, show my character and personality and earn this investment.”Keir was accused by TV bosses of breaking the show’s strict “no touching” rule and the duo were told to keep things professional for the sake of the show.

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