Why the ‘Joey Effect’ is the reason Love Islanders act dumb despite ace A-levels

“His continued popularity after leaving TOWIE certainly shows the benefits of crafting and maintaining a unique and memorable persona.”Contestants who embody these traits are more likely to get cast and have a compelling storyline, ultimately because it fits the narrative the producers are trying to portray.”

Hayley Hughes baffled viewers when she claimed she thought Essex was a continent
Hayley Hughes baffled viewers when she claimed she thought Essex was a continentCredit: Rex Features
Joey Essex is Love Island's first-ever celebrity contestant
Joey Essex is Love Island’s first-ever celebrity contestantCredit: Rex
The TOWIE star has been shaking things up in the villa
The TOWIE star has been shaking things up in the villaCredit: Rex

And eagle-eyed fans even noticed a slip up from the star earlier on in the season, when he used the word ‘gravitate’ and then quickly backtracked, claiming he didn’t know what the word meant.Megan revealed that after seeing the success Joey has had in his career from playing up to his “ditzy persona”, Love Island stars could be attempting to emulate this, to try to achieve similar success.And playing up to these traits could be the reason why they were cast in the first place.Sometimes, contestants might downplay their intelligence or act a certain way to gain an advantage in the game

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However, Joey had used the word correctly, leading fans to believe that the star was just putting on an act. She says: “It’s definitely possible that the success Joey Essex has experienced by playing a particular character could influence Love Island contestants. The star has now become the first-ever celebrity contestant on Love Island and is shaking things up in the villa with his antics.In 2018, contestant Hayley Hughes said she thought Essex was a continent and she also raised eyebrows after asking whether Brexit meant that all of the trees were going to be cut down.

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Joey is known for his charming, funny and a little bit ditzy persona on TOWIE and he’s built a very successful career off the back of thisLOVE ISLAND stars have provided dozens of hilarious blunders over the years which have left Brits scratching their heads.

Joey Essex makes a big decision Love Island

“She did really well in her A Levels and GCSEs.”

The Joey Effect

“This could be by appearing less threatening, forming alliances, or being more entertaining, to further their chances of winning.””Leading on from this is audience engagement – memorable characters often resonate more with audiences, garnering a strong fan base and social media following, which can be monetised once they exit the Villa, regardless of whether they’re a winner or not.“However, a friend of Hayley’s went on to reveal she achieved three B grades in her A Levels, and went on to study Childhood and Youth Studies at university.

Love Island winners – where they are now

“What does everyone think of the general election?” Jess asked.

“While a dating show might look for outgoing personalities who create romantic entanglements, a survival show may prefer those who show strategic thinking and physical prowess. And it isn’t the first time viewers have been perplexed about the islander’s grasp of basic general knowledge.The friend told The Sun: “She’s definitely not that stupid. She explains: “Sometimes, contestants might downplay their intelligence or act a certain way to gain an advantage in the game.

This first is entertainment value – contestants who are more entertaining tend to get more screen time, which boosts their visibility and can lead to more opportunities post-show such as appearances on other reality shows, sponsorship deals, and even acting roles. Megan BoylePR Expert

Fabulous will pay for your exclusive stories. Just email: fabulousdigital@the-sun.co.uk and pop EXCLUSIVE in the subject line. And the cast of 2019 left viewers confused after asking whether Barcelona was in Rome,”What does that mean?” replied Uma.The latest clanger was a reference to the General Election which had some of the islanders completely stumped.

The islanders have for years been slammed by viewers for “acting dumb” when they are much smarter – so do they have an ulterior motive for their apparent cluelessness?Megan BoylePR Expert

“Different reality shows cater to different dramas,” says Megan.She adds: There are a few reasons why future contestants on Love Island might try to emulate Joey’s strategy. Megan reveals that another reason why Love Islanders may pretend to be less intelligent on the show is because they use it as a ploy to help them win.Fabulous spoke to Megan Boyle PR expert at TAL Agency to find out – and the answer is all to do with Joey Essex.Reality legend Joey Essex, 33, has been providing the British public with clangers for over a decade, from being unable to identify which country borders Wales, to not being able to tell the time.EVERY year Love Island opens its doors to more sexy Islanders who are hoping for a holiday romance that could turn into more.

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“Yeah, I don’t really understand it,” Tiffany added.”Joey is known for his charming, funny and a little bit ditzy persona on TOWIE and he’s built a very successful career off the back of this.

Megan said that Love Islanders may try to emulate Joey's persona as part of a ploy to win the show
Megan said that Love Islanders may try to emulate Joey’s persona as part of a ploy to win the showCredit: ITV
Things are heating up in the villa this year and the contestants make some alarming statements
Things are heating up in the villa this year and the contestants make some alarming statementsCredit: ITV

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